Friday, December 13, 2013

UL With GUARANTEED Cash Value?

Without going through the entire history of universal life products starting in 1981 and continuing to the present, I will just say that the UL world is constantly changing for the better.  Every time a company improves their product we try to take note.  Sometimes these changes can give YOU a competitive edge and we want to take advantage of that possibility.

ANOTHER FORM OF TERM INSURANCE:

Today is one of those times.  There are a lot of companies that offer an excellent (fairly priced) universal life product with guaranteed death benefits and premiums that are guaranteed never to increase.  Generally these products have two different formats; One has NO cash value and the other has some cash value.  The one with no cash value could just as easily be called ‘term to age 100’ or ‘term to age 105.’

CASH OR NO CASH – WHAT IS THE COST?

In the case of Protective Life, the Custom Choice is the ‘term to age 100.’  It is the product with no cash value.  It is generally as competitive as any product in the market.  The Advantage Choice is the product that has some cash values.  I like this product because with the cash values – the client has the opportunity to cash out at some point and get his money back.  The thing that YOU need to know is that with Protective, sometimes the Advantage Choice product is cheaper than the Custom Choice product.  It makes no sense – but that is what happens.  IF it is not cheaper – it is generally not that much more.  ALWAYS take a look at the Advantage Choice when you are looking at Protective’ s UL products.

A GOOD PRODUCT GETS BETTER:

I like the ‘no lapse’ universal life products.  They perform the same function as whole life products with the exception of the cash value and they are nearly always cheaper for the client.  BUT now you have a solution for cash value problem as well.    Take a look at the American General Secure Lifetime UL.  This product offers the guaranteed death benefit, the guaranteed premium AND a guaranteed cash value!  The product is competitively priced with the other ‘some cash value’ products.  Keep this feature in mind – there may be a case where this benefit will save the sale for you.

Thank you for your business!

Don Boozer
DON BOOZER & ASSOCIATES
1-800-543-0886

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