A PICTURE IS WORTH . . .
We have heard it all of our lives – and we know that it is true. Ours is a visual society and is becoming more visual every day. The experts in this field tell us that we need to make our message appealing to the eye. Our message should grab the imagination. The giant advertising companies make fortunes building ‘brands’ for their customers. The commercials and advertisements that they display are colorful to the eye and offer phrases that will catch the buyer and lead him to the product.
HOW CAN WE CREATE THAT IMAGE FOR OUR BUSINESS?
The least expensive and most effective method available to us today is the internet. Even there are hundreds (if not thousands) of companies trying to get business from our clients – statistics show that OUR customer would rather shop with US. Our challenge is to make our product available to these prospects on a regular basis (repetition is the key). We offer a free account with Contact Marketing Pro on our website. This is the same system that we use to contact you weekly to make you aware of our products and services.
IF A PICTURE IS WORTH 1000 WORDS?
What is a video worth? You may not know that we offer a complete library of videos for your use that are designed to help you get your message across to prospects who will only give you a few minutes. OR to clients that need to upgrade their life insurance program. These videos cover many different markets (Mortgage Insurance, Disability Income, Final Expense, Low Cost Term, 401k, IRA and much more).
All you need to do to send one of these videos to a prospect is to insert the link from our website into your newsletter, email or advertisement.
(Example: “Your home is not only your biggest investment, it is the center of your family life. What would happen if you were killed? Would your family be able to stay in their own world?) Please take a look at this video. I will call you in a few days to discuss it with you.”
IDEAS ARE A DIME A DOZEN BUT THE PEOPLE WHO USE THEM ARE PRICELESS!
The uses of these videos is limited only by your imagination and your initiative. Take a few minutes to construct an email to a half dozen of your best clients and attach a video with a request that they watch it and discuss it with you – then follow up with a phone call. I predict that you will generate many new sales. Give it a try this week.
DON BOOZER & ASSOCIATES